I tell scroll-stopping, result-driven stories.
I’ve evolved brand voices, delivered forecast-beating campaigns, and led word-smithers at top home brands (Wayfair and West Elm). I’ve established brand identities and churned taglines at ecommerce fashion brands — and freelanced with clients like Refinery29, Carbon38, Murad Skincare, and AG Jeans.
Great copy should be two things: 1. Easy for the customer to understand. 2. Have lots of energy.
I love the challenge of conveying both on a homepage hero, an IG post, a direct mail piece, or however eyeballs take it in.
Other things I love: Textile design, running, and fiction (magical realism, to be exact).
Looking for the right words? Reach out.