Celebrate Black Makers
As the editorial director for the launch of Wayfair’s Supplier Diversity campaign, the goal was to amplify and celebrate Black-owned businesses – and create a more equitable platform in home retail. The campaign launched February 2022 and we were dedicated to thinking beyond just Black History Month with a creative marketing strategy that continued to spotlight Black-owned businesses and their products throughout the year. I led editorial content that focused on each designer, and what makes each brand unique to the Wayfair customer.
