Holiday 2023 Campaign
I concepted the messaging strategy and led the creative content direction of tone/voice guidelines, channel-specific direction, and a seasonal copy style guide.
This was the Creative Team’s first Go To Market Strategy and it was a huge success with sticky, memorable holiday content focused on everyday value. Along with my Design and Imagery counterparts, we brought to life the strategic seasonal strategy and seasonal themes. The result: The brand’s best holiday campaign to date, beating forecast by 15% YoY.
Go-To-Market Strategy
The Activations: Site, Email, Display, Landing Page, Email, and More
Email Content
Display Ad
App Content
